Contextual advertising
During the bad economic times many companies are frequently thinking over their costs optimization. It’s not surprising, as for being competitive companies are always in search of more effective promotion channels. What is contextual ad then and how can it help during the economic turmoil?
Contextual advertising is an ad showed in a specific context to the users interested in definite goods or services.
On the Internet this context is users’ queries in search engines. For example, when they enter in Google or Yandex “tours to Turkey from Minsk”, they are additionally shown subject contextual ad messages together with the search results.
Thus, only relevant results are shown to the person. It means that every dollar from your budget is spent on perspective clients.
We have considerable experience in contextual advertising creation, as we have been working with the largest contextual systems in Russian as well as in English languages.
· Google AdWords (Google search)
· Yandex.Direct (Yandex search and Tut.by search)
· Begun (Rambler search)
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3. What are the advantages of using contextual advertising for me?
When you use contextual ad for your business you can get the following preferences:
· Larger target audience reach (you ad is shown only to your potential customers)
· Minimal budget (even with 20$ you can increase your earning capacity impossible using regular mass-media channels)
· Exact targeting (Are your potential clients in Australia? Then show them your ad from 9AM to 7PM each working day)
· Pay for real customers (you pay for clicks, not for ad shows)
· Quick results (right after an ad campaign launch you will get a flow of target customers to your website)
· Evaluation opportunity (with the help of Google Analytics we can evaluate your ad campaign effectiveness)
When we customize ad campaigns we use just an integrated approach. It enables us to provide the maximum investments efficiency.
The process of an ad campaign implementation includes 4 stages:
1 stage – Marketing strategy planning: defining goals and tasks of the ad campaign, implementation of the strategy, media planning, coordination and signing a brief.
2 stage – An advertising campaign elaboration: market research, SWOT analysis, keywords list creation, effective messages elaboration, key parameters sketching, web-analytics setup onto a website, and testing an ad campaign.
3 stage – Running an ad campaign: an ad campaign launch, everyday monitoring and correction, adding new keywords and messages, weekly reports on work done.
4 stage – Effectiveness evaluation: contextual ad visitors’ count analysis, return on investment counting (ROI), overall contextual advertising efficiency analysis, marketing report implementation for a client.
· Personal manager (individual approach)
· Free weekly reports and recommendations
· Bonus for new clients: free advertising for 50$ on Google (you can evaluate your contextual ad effectiveness)