Corporate identity and logos creation
Corporate identity is a key promotion tool for your company, as well as for its identification in a market and graphical image creation. Thanks to corporate identity a visual brand perception is formed in many respects. Therefore its main features are conciseness, good memorability, brightness and originality.
Modern economic dictionary defines corporate identity as “a complex of visual, graphic and informational means that emphasize company’s individuality”. Corporate style should reflect the essence of the company, and show the best correlation with its image. The corporate identity elements can tell a lot about your business. Corporate identity development is a very creative and exiting process.
Good logo is an essential element of the brand memorability. Nowadays logotypes of different trade marks, educational establishments, various events and even cities are competing with each other in originality level. Good logo consists of a company name, font solution and graphical elements.
2. Corporate identity development (combination of the company name and chosen symbolism)
All the corporate style constituents form the single whole and should be in harmony with each other.
3. Color palette choice
Color palette greatly influences the entire perception and mood of any person. Therefore, the main colors choice is dictated by the project stylistics, its main tasks and approximate target audience’s preferences.
4. Corporate and type-setting fonts
Corporate font is used for headlines and accentuation. It should be bright and interesting in sketching. Type-setting font is needed for the main text; the primary requirement to it is its readability. The fonts should be readable in any scale and from any surfaces: a desktop, booklet or billboard etc.
When choosing bright images for your ad, it’s vital not to repeat the existing ones, but at the same time to impress the audience with something fresh and unordinary.
The corporate style identity elements are used afterwards in business cards, envelopes, letter-heads, booklets, brochures, files, badges, wrappings, billboards, calendars, notebooks, pens etc.
Our company “Proweb” offers you to create bright, original and memorable corporate identity. We will elaborate your corporate brand-book, including all the above mentioned corporate identity’s elements as well as recommendations for their usage in future.
In case you have any questions related to corporate identity creation our specialists are here at your disposal and ready to answer all of them.