Search engine optimization
Today Search Engine Optimization (SEO) has become one of the most popular advertising tools on the Internet.
The main task for SEO specialists is to improve site ranking for search systems results in compliance with special search queries.
According to the latest research, up to 80% of visitors enter a site via search systems. This numbers are relevant on condition that the site is displayed on a Top 10 list of search results. It’s worthy to mention that thanks to search systems your site is found by people looking for exactly your product; therefore, to a greater or lesser extent, they are your potential customers.
Before we start working on SEO we conduct preliminary site analysis, define its visibility for search systems. It enables us to find errors and bugs and eliminate them. After that we compose a list of search queries, and with their help your website is promoted (semantic core).
The process of website promotion includes many aspects as creating of page’s and categories’ headlines, editing HTML-code, writing SEO-texts, distribution of external links etc. This SEO process is followed by constant monitoring which allows us to correct the website features opportunely on the basis of continually changing search systems’ workflow.
The main SEO effect is target audience traffic increase and the boost of the clients’ conversion ratio.
It is also worthy to note that nowadays the SEO-services are offered not only by professional studios, but also by students. For sure, their prices for work are considerably lower, but the quality leaves something to be desired in most cases. When choosing a performer, pay attention to portfolio, achievements and guarantees, as if you rely on a beginner in SEO, you will at best lose your precious time, and at worst your site will be “pessimized” and filtered as spam by the main search systems.
The clients whose sites have been “pessimized” and filtered as spam often come to our studio after failed experiments. We are ready to take their cases and promote such websites, but it’s a very continuous and complicated process to correct outside bugs and write a vast deal of letters to search systems’ support services.
The specialists working for the Internet-studio “Proweb” have considerable experience in SEO. We promote not only sites for Russian, but also for international search systems in diverse languages irrespective of the site topic.
The site www.transgroup.by we optimized in 2008 was considered “The best optimized website both for Belarusian and Russian search systems” at a regional Belarusian contest (details on www.seoweb.biz/page/best-seo-site).
If you have any questions related to website creation and optimization, you can ask our specialists.
Our consultations are FREE
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